Award-winning freelance copywriter based in Auckland
New Zealand Red Cross are not only always up against the clock, they are up against very tight budgets. Creating a simple but powerful device to emphasise the urgency and still connect emotionally with viewers was of utmost importance. The idea... Read The Rest →
A while back Donna McCort at Dow Goodfolk asked if I’d help them write the Brand Story for Bad Baker – along with some lines for this and that. After a couple of reviews she said… could you do something like... Read The Rest →
After almost 10 years of “Man needs meat”, Jack Links steps out with a new radio campaign becoming the “Official snack” to unsung heroes. The lawnmower guy, the tradie, the traffic management guys and the stadium security folk. But while the... Read The Rest →
Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music... Read The Rest →
Seales Winslow wanted a new campaign for their cattle and calf feeds. The idea of a winter survival kit was born and with some clever art direction made standout. The campaign was support by digital and radio ads. Agency: King St.
A new series of posters for Auckland Airport through Federation. Enough to make you go on a shopping spree in duty free.
