New Zealand Red Cross are not only always up against the clock, they are up against very tight budgets. Creating a simple but powerful device to emphasise the urgency and still connect emotionally with viewers was of utmost importance. The idea of a flip clock, turning over and revealing scenes of international and local aid response fitted the bill nicely. Combined with an under-written script that allowed the clock “tick” to punctuate the drama, it delivers a powerful piece of Charity Appeal work. Thanks to Black Agency for the brief,... Read The Rest →
A while back Donna McCort at Dow Goodfolk asked if I’d help them write the Brand Story for Bad Baker – along with some lines for this and that. After a couple of reviews she said… could you do something like Flight of the Concords? That kinda threw me as although I like them, I’d never really written like that. So I had a go and whaddya know. Share → Tweet
Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music always plays a strong part in building emotion and for this campaign we chose a track from composer Maurizio Malagnini – who also scored tracks for “Call the Midwife”. Credits: Agency Black. Mark Davey. Art Direction: Melissa Turkington. Copy: Chris Howden. George Marriot. Share → Tweet
Airways. Going beyond. I like writing brand stories – one of the latest was for Insight Creative and their client Airways. Nice to see it come to beautiful fruition. You can read their full story here: https://www.insightcreative.co.nz/work/airways-brand-story-and-visual-identity Share → Tweet
There’s nothing more powerful than hearing what farmers have to say about a product. So I went out and interviewed farmers up and down the country on behalf of Ancalf to find out exactly what the story was. The result a series of videos and print ads that gave refreshing new insights into how and why farmers are buying and staying with Ancalf. See the full story here: http://ancalf.co.nz/ Share → Tweet
Rebel Bakehouse launches their new line of wraps with cricket flour, hemp flour and spinach flour. Great to have been part of writing the fun copy on their packs and website. See them in full here. Share → Tweet
