Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music always plays a strong part in building emotion and for this campaign we chose a track from composer Maurizio Malagnini – who also scored tracks for “Call the Midwife”. Credits: Agency Black. Mark Davey. Art Direction: Melissa Turkington. Copy: Chris Howden. George Marriot. Share → Tweet
Seales Winslow wanted a new campaign for their cattle and calf feeds. The idea of a winter survival kit was born and with some clever art direction made standout. The campaign was support by digital and radio ads. Agency: King St. Share → Tweet
A new series of posters for Auckland Airport through Federation. Enough to make you go on a shopping spree in duty free. Share → Tweet
Catching shoppers at point of sale is just what Jack Links want to do. And a series of dairy posters will beef up the demand for their Beef Jerky. Share → Tweet
Takapuna is getting a new heart with a new development centre with new housing, shopping and entertainment opportunities. Federation was tasked to share the news with locals. As part of a new look for Eke Panuku, we developed a stylish, summer feel for outdoor and social to signal the change. Agency: Federation. CD: Tony Clewett. Art. Opeta Elika. Copy. Chris Howden. Account D. Suzy Ferenth. Share → Tweet
Under lockdown the Black Agency managed to pull together a global team to pitch a global campaign for The Leprosy Mission. Our concept won and produced a 45 second TV, with 3 cutdowns and plenty of print to support the shadows idea. Children were literally shadows of their former selfs and just wanted to get back to their friends and family. We managed to negotiate our way through cultural codes, concepts, COVID, floods in Nepal, bad internet, 4 different filming projects by four different production companies in four different countries... Read The Rest →
