Award-winning freelance copywriter based in Auckland
There’s nothing more powerful than hearing what farmers have to say about a product. So I went out and interviewed farmers up and down the country on behalf of Ancalf to find out exactly what the story was. The result a series of videos and print ads that gave refreshing new insights into how and why farmers are buying and staying with Ancalf. See the full story here: http://ancalf.co.nz/ Share → Tweet
Getting the perfect lamb flying through the air isn’t an easy thing. But with the expertise of photographer Mike Heydon who’d wrangled a few in his time, we managed to catch the perfect shot out on the farm near Castlepoint. It’s not photoshop – it’s the real deal. Share → Tweet
Giving Kiwi farmers a friendly nod that they are doing the right thing by moving away from blanket anti-biotic use was the idea behind this new campaign for Teatseal. Agency: Federation Client: Zoetis Creative Director: Phil Parsonage Copywriter: Chris Howden Art Director: Martyn Fern Share → Tweet
Over the last few months, I’ve been helping Crystal Payroll with their brand story, their look and communications. They have a great product and their brand needed a modern, clean, fresh approach to maximise their story. First materials are rolling out now. Marketing Manager: Lyn Pang. Copywriter/concept: Chris Howden Designer: Jonathan Blake. Share → Tweet
Quite often you get a great radio campaign that’s perfect to extend into social media. The audio from the radio can be used as your soundtrack to a web video. It does, of course, depend of the style of radio for this to work – single voice narrative, where the voice over is telling a story or painting a picture in the listener’s mind is possibly the easiest for a video editor to get to grips with. Using stills, stock video or even quick shots snapped on your iPhone, it’s... Read The Rest →