New Jack Links radio ad takes a swipe at Lime Scooters

With Lime Scooters future up in the air, one of the latest Jack Links radio spots is airing with some fun poked at Lime scooter riders. Written by Chris Howden, longtime copywriter for the Jack Links “Man needs meat” campaign, the spot was recorded in Birmingham, Alabama just before the Christmas holidays. “We knew there was a chance the scooters might get pulled, so we scheduled a short run from Christmas to Feb.  Looks like we guessed right.” says Howden. The spot is one in a new series of 4 spots to air on NZME stations throughout 2019.