Award-winning freelance copywriter based in Auckland

Ethiopian Airlines ← Back to the portfolio

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Ethiopian Airlines is a great little story. An airline in Ethiopia. An agency in bangkok. Hardly any production money. How do you creative stunning print when you have to resort to stock photos? We used flickr. We found photographers, tourists who had been to these far and often wild places and paid them – on average $200 per shot. The result was a really local campaign that managed to capture the essence of each location.

Creative Director and Copywriter: Chris Howden

Art Director: Chris Howden and P Som.

Agency: RiverOrchid, Havas. Bangkok.

 

Ethiopian Airlines
Ethiopian Airlines
Ethiopian Airlines
Ethiopian Airlines
Ethiopian Airlines